Personally, I think product placement in advertising mediums like movies and television is a very effective way to advertise to teenagers. Teenagers have a quick mind and usually remember most of what they see, even if what they see is only for a few seconds. Product placement does get quite repetitious and annoying but it's still very effective. For me, if I see a certain brand in a movie or TV show it's something that just sticks in my mind. With the 30 Rock episode, Snapple will be in your mind. They used satire about product placement. Something like that will stick in your mind.
Although product placement is generally effective, there are times when it's ineffective. When the product placement is too obvious, then it just defeats the purpose. Teenagers won't respond to something like that. Most teenagers are smart enough to realize what is going on. When product placement is hidden throughout a TV show or a movie it is more subtle and seems to have a greater, more effective message than when just out there in the open.
Although product placement is effective, I think it's mostly a waste of money. Companies who pay to have their products in movies spend enormous amounts of money. It's unbelievable. These companies could be using their money for better things than product placement.
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