Our society is ever changing, especially with technology and things related to the media. In the future, there is still a lot more room for change and expanding what is in our media today. There will always be new and innovative ideas for the media.
In the future, I believe that things will continually change and if people in society aren't able to keep up then they will be left in the dust. The media will become a huge competition with which network will be the first to become more innovative or think of the next best thing.
In the future, there will most likely be new things such as interactive TV. People in today's society will get bored with the same old things every single day and they will want change eventually. People in today's society strive for the next best thing; the next most exciting things to keep their lives thrilling.
People will become so entangled in all of the new technology the world we know today will be gone. It will only be a memory of how things used to be "back in the day." The media and new technology continually take over our lives every single day. And sooner or later we won't know how to live our lives without technology.
Wednesday, May 13, 2009
Monday, May 4, 2009
blog #7
In Media Lit, we've learned all about the media. We've learned about how it works, what it's like to be a consumer of media, the people who create the media, and all of the hidden things that we've become so accustomed to that we don't even realize we know about.
I never truly realized how much there is actually to learn about media. When I first found out we HAD to take Media Lit to graduate I thought it sounded stupid. I mean what more could we possibly learn? But in reality there is much more to the media than meets the eye.
Personally, I think that Media Lit has made me a better more aware media consumer. I can tell when things are deceiving (which is most of the time) and when the producers and advertisers are just saying whatever they possibly can to make their product look perfect. I've become more aware to what I consume and why I actually consume it. Everything I watch happens for a reason. It's specifically targeted towards me whether I realize it or not. And it is constantly in the back of my mind.
Also, before taking this class, I never actually thought that the media is everywhere, but it truly is. There is no possible way to avoid it unless you live in a hole for the rest of your life and never come out. Everything you do is affected in some way by the media.
Whether most people realize it or not, the media has only been growing and will only continue to grow. The media will always be a part of my life and it will be constantly affecting me until the day I die.
I never truly realized how much there is actually to learn about media. When I first found out we HAD to take Media Lit to graduate I thought it sounded stupid. I mean what more could we possibly learn? But in reality there is much more to the media than meets the eye.
Personally, I think that Media Lit has made me a better more aware media consumer. I can tell when things are deceiving (which is most of the time) and when the producers and advertisers are just saying whatever they possibly can to make their product look perfect. I've become more aware to what I consume and why I actually consume it. Everything I watch happens for a reason. It's specifically targeted towards me whether I realize it or not. And it is constantly in the back of my mind.
Also, before taking this class, I never actually thought that the media is everywhere, but it truly is. There is no possible way to avoid it unless you live in a hole for the rest of your life and never come out. Everything you do is affected in some way by the media.
Whether most people realize it or not, the media has only been growing and will only continue to grow. The media will always be a part of my life and it will be constantly affecting me until the day I die.
Monday, April 27, 2009
blog #6
Personally, I think product placement in advertising mediums like movies and television is a very effective way to advertise to teenagers. Teenagers have a quick mind and usually remember most of what they see, even if what they see is only for a few seconds. Product placement does get quite repetitious and annoying but it's still very effective. For me, if I see a certain brand in a movie or TV show it's something that just sticks in my mind. With the 30 Rock episode, Snapple will be in your mind. They used satire about product placement. Something like that will stick in your mind.
Although product placement is generally effective, there are times when it's ineffective. When the product placement is too obvious, then it just defeats the purpose. Teenagers won't respond to something like that. Most teenagers are smart enough to realize what is going on. When product placement is hidden throughout a TV show or a movie it is more subtle and seems to have a greater, more effective message than when just out there in the open.
Although product placement is effective, I think it's mostly a waste of money. Companies who pay to have their products in movies spend enormous amounts of money. It's unbelievable. These companies could be using their money for better things than product placement.
Although product placement is generally effective, there are times when it's ineffective. When the product placement is too obvious, then it just defeats the purpose. Teenagers won't respond to something like that. Most teenagers are smart enough to realize what is going on. When product placement is hidden throughout a TV show or a movie it is more subtle and seems to have a greater, more effective message than when just out there in the open.
Although product placement is effective, I think it's mostly a waste of money. Companies who pay to have their products in movies spend enormous amounts of money. It's unbelievable. These companies could be using their money for better things than product placement.
Friday, April 17, 2009
blog #5
The past few days while observing billboards, contextual ads, and radio commercials I noticed many things.
Billboards
Buck Hill:
Target Market--either gender, 15-22 years old, all races, people who have an income, people who enjoy snowboarding or skiing
Behavior Variables--benefit sought: have fun
Product Attributes--core product: go snowboarding or skiing
Product Risk Factors--financial risk: reduce, social risk: have fun and be socially accepted
Goal of Advertisers--Step 1: used dramatic visuals used a snowboarder, step 2: open season and to hurry in soon, step 3: have fun and be cool
Advertising Claims--water is wet: doesn't really describe anything about Buck Hill
Propaganda Devices--bandwagon, direct order
Radio Commercials
Darque Tan
Target Market--females, 17-25 years old, Caucasian, people who have an income, people who have the desire to be tan
Behavior Variables--benefit sought: be tan, brand loyalty: Darque Tan, Readiness to buy: no starter fews and sales
Product Attributes--core product: tanning, actual product: quality-many salons across the US, brand name-Darque Tan, augmented product: money back guarantee
Product Risk Factors--financial risk: increase, functional risk: best tan anywhere, physical risk: get the vitamin D you need, social risk: increases social acceptance
Goal of Advertisers--step 1: very dramatic and flashy ad, step 2: talks about the price per month and how there isn't a starter few, step 3: makes you want to be tan and fit in makes you believe you will be happy if you are tan
Advertising Claims--we're different and unique
Propaganda Devices--weasel word, snob appeal, bandwagon, card stacking, bargain price, direct order, repetition
I think billboards and contextual ads aren't all that effective. Most people don't really pay any attention to them at all. Contextual ads usually get ignored because most of the time they are just spam. Billboards are a rare thing in today's society and the few that are actually out there really don't get looked at much. Radio commercials are a little bit more effective but still aren't as effective as TV and magazine ads. Radio commercials only catch your attention if you are listening closely enough. Otherwise there is nothing to really catch your attention other than what the people are saying.
Billboards
Buck Hill:
Target Market--either gender, 15-22 years old, all races, people who have an income, people who enjoy snowboarding or skiing
Behavior Variables--benefit sought: have fun
Product Attributes--core product: go snowboarding or skiing
Product Risk Factors--financial risk: reduce, social risk: have fun and be socially accepted
Goal of Advertisers--Step 1: used dramatic visuals used a snowboarder, step 2: open season and to hurry in soon, step 3: have fun and be cool
Advertising Claims--water is wet: doesn't really describe anything about Buck Hill
Propaganda Devices--bandwagon, direct order
Radio Commercials
Darque Tan
Target Market--females, 17-25 years old, Caucasian, people who have an income, people who have the desire to be tan
Behavior Variables--benefit sought: be tan, brand loyalty: Darque Tan, Readiness to buy: no starter fews and sales
Product Attributes--core product: tanning, actual product: quality-many salons across the US, brand name-Darque Tan, augmented product: money back guarantee
Product Risk Factors--financial risk: increase, functional risk: best tan anywhere, physical risk: get the vitamin D you need, social risk: increases social acceptance
Goal of Advertisers--step 1: very dramatic and flashy ad, step 2: talks about the price per month and how there isn't a starter few, step 3: makes you want to be tan and fit in makes you believe you will be happy if you are tan
Advertising Claims--we're different and unique
Propaganda Devices--weasel word, snob appeal, bandwagon, card stacking, bargain price, direct order, repetition
I think billboards and contextual ads aren't all that effective. Most people don't really pay any attention to them at all. Contextual ads usually get ignored because most of the time they are just spam. Billboards are a rare thing in today's society and the few that are actually out there really don't get looked at much. Radio commercials are a little bit more effective but still aren't as effective as TV and magazine ads. Radio commercials only catch your attention if you are listening closely enough. Otherwise there is nothing to really catch your attention other than what the people are saying.
Wednesday, February 25, 2009
blog #4
Option 1
The stereotypes of men and women impact how we view each other in every aspect of life. Because stereotypes exist both men and women assume things about people they encounter everyday because of a person's gender. At school, when we hear about a fight, we automatically assume that it's two males fighting, unless it's specifically said that it was two females fighting.
At school or at work or even in politics, we assume that either males or females are incapable of doing something because of our stereotypes in our society. Females are seen as incapable of being president because we are "too emotional." The stereotypes in our society say that men are the only ones who are capable of having all of that power. Women are seen as too week and inferior to men to be able to handle that big of a responsibility.
Women are seen as incapable of having certain jobs. In today's society, owning a company and doing construction work is something that is seen as a man's job. Once again, women are seen as inferior to men.
Both men and women are impacted by these stereotypes. Much of the female population has low self-esteem and most females don't think it's possible for them to succeed in certain aspects of life because of these stereotypes that our society holds for the female gender. We view women as having low self-esteem and only being capable of doing certain things.
These stereotypes also affect men. Men are supposed to be tough, macho, independent and insensitive. Men are supposed to hold the power in this society, and when they don't they are viewed by others as being weak and unsuccessful.
The stereotypes of men and women impact how we view each other in every aspect of life. Because stereotypes exist both men and women assume things about people they encounter everyday because of a person's gender. At school, when we hear about a fight, we automatically assume that it's two males fighting, unless it's specifically said that it was two females fighting.
At school or at work or even in politics, we assume that either males or females are incapable of doing something because of our stereotypes in our society. Females are seen as incapable of being president because we are "too emotional." The stereotypes in our society say that men are the only ones who are capable of having all of that power. Women are seen as too week and inferior to men to be able to handle that big of a responsibility.
Women are seen as incapable of having certain jobs. In today's society, owning a company and doing construction work is something that is seen as a man's job. Once again, women are seen as inferior to men.
Both men and women are impacted by these stereotypes. Much of the female population has low self-esteem and most females don't think it's possible for them to succeed in certain aspects of life because of these stereotypes that our society holds for the female gender. We view women as having low self-esteem and only being capable of doing certain things.
These stereotypes also affect men. Men are supposed to be tough, macho, independent and insensitive. Men are supposed to hold the power in this society, and when they don't they are viewed by others as being weak and unsuccessful.
Tuesday, February 10, 2009
blog #3
I watched the show Grey's Anatomy for this blog. This show always demonstrates the American core values throughout each episode. The episode I watched for this blog demonstrated the American core values of achievement and success, progress, conformity, humanitarianism, and youthfulness.
Grey's Antatomy demonstrated achievement and success because all of the doctors and residents on the show are hardworking and are becoming more and more successful throughout the series. It proves the point that hard work is good and that success flows from hard work. It tells the viewers they should value hard work because in the end they will become successful. Every character in the show works as hard as possible and that all of their hard work makes them a successful person and that they can have everything they want in life.
This episode also demonstrated progress. One of the main characters, Izzy, lost the one person she loved the most. He was a patient of hers who died and he was in a sense haunting her. Izzy is finally being able to start to move on and she now has a relationship with Alex. This shows that tomorrow will get better. Things can't always be bad. Things improve. Also, Mark Sloan, has always been known as a player. But now he is starting a committed relationship with Lexi. This shows that people can improve themselves. This episode wants Americans to value that there is hope and not to give up; things can change.
Conformity was another American core value in this episode. There are a few new characters in the show and they do whatever they can just to be accepted in the hospital. Most of the characters live up to this invisible expectation that they have to be something that they aren't. They are supposed to be perfect at their job and they are supposed to date someone they work with. If they aren't dating someone from the hospital it just doesn't make sense. It tells the viewers that they have to be like everyone else in order to have a good life; to be able to be accepted by the society that they live in.
Humanitarianism is an American core value that is hugely portrayed throughout this episode and throughout the series. They work in a hospital so they are constantly caring for people and constantly not giving up hope on the "underdog." No matter who comes into the hospital, they are always willing to take care of them. It tells Americans that they should value others in their society and treat others the way you want to be treated. Caring for someone else is one of the best things you could possibly do.
Youthfulness is the last American core value that is represented in this episode. Most of the characters in this show are young and falling in love. They still go out and drink and party. They portray them as the young successful doctor. They make their characters appear young. The other doctors that aren't young, they make that evident. They show the differences between the young doctors and the old doctors. It's telling the Americans to value their youth and value everything they are still able to do while they are young and able to. It tells the viewers that your life doesn't last forever. Also, it's saying that being old and looking old isn't socially acceptable anymore.
This show is one of my favorite shows and it portrays many of the American core values.
Grey's Antatomy demonstrated achievement and success because all of the doctors and residents on the show are hardworking and are becoming more and more successful throughout the series. It proves the point that hard work is good and that success flows from hard work. It tells the viewers they should value hard work because in the end they will become successful. Every character in the show works as hard as possible and that all of their hard work makes them a successful person and that they can have everything they want in life.
This episode also demonstrated progress. One of the main characters, Izzy, lost the one person she loved the most. He was a patient of hers who died and he was in a sense haunting her. Izzy is finally being able to start to move on and she now has a relationship with Alex. This shows that tomorrow will get better. Things can't always be bad. Things improve. Also, Mark Sloan, has always been known as a player. But now he is starting a committed relationship with Lexi. This shows that people can improve themselves. This episode wants Americans to value that there is hope and not to give up; things can change.
Conformity was another American core value in this episode. There are a few new characters in the show and they do whatever they can just to be accepted in the hospital. Most of the characters live up to this invisible expectation that they have to be something that they aren't. They are supposed to be perfect at their job and they are supposed to date someone they work with. If they aren't dating someone from the hospital it just doesn't make sense. It tells the viewers that they have to be like everyone else in order to have a good life; to be able to be accepted by the society that they live in.
Humanitarianism is an American core value that is hugely portrayed throughout this episode and throughout the series. They work in a hospital so they are constantly caring for people and constantly not giving up hope on the "underdog." No matter who comes into the hospital, they are always willing to take care of them. It tells Americans that they should value others in their society and treat others the way you want to be treated. Caring for someone else is one of the best things you could possibly do.
Youthfulness is the last American core value that is represented in this episode. Most of the characters in this show are young and falling in love. They still go out and drink and party. They portray them as the young successful doctor. They make their characters appear young. The other doctors that aren't young, they make that evident. They show the differences between the young doctors and the old doctors. It's telling the Americans to value their youth and value everything they are still able to do while they are young and able to. It tells the viewers that your life doesn't last forever. Also, it's saying that being old and looking old isn't socially acceptable anymore.
This show is one of my favorite shows and it portrays many of the American core values.
Monday, February 2, 2009
blog #2
option #1: the video
I watched the video and it really just proves the point that our lives are completely media saturated. From the time we are born until we are old, our lives are 100% completely media saturated and no matter what we do we aren't able to change that. The media begins to expose us to all of their ways when we're young in hopes to start us early and make us become addicted to the media. The media targets kids because kids are the ones who are the easiest to be influenced and they will be influenced for life.
The media tries to persuade its audience to view life the way the media thinks it should be; full of material things and logos. They envision our culture to be something it should never be. It tells kids that they need the latest video game to be cool and young girls that they need to look a certain way to be beautiful. The media sets standards for everyone, whether people realize it or not. The media has a hidden agenda. The media doesn't allow its audience to be an individual or to stand out. According to the media if you are different then you just don't fit in with the rest of the world.
Media saturation has caused many changes throughout our society and affects each and every person in our society whether you as a person realizes it or not. Personally, I think it's very wrong and that people need to be able to rely on themselves and not the ideas of others to form their own opinions about what they think is right and wrong.
I watched the video and it really just proves the point that our lives are completely media saturated. From the time we are born until we are old, our lives are 100% completely media saturated and no matter what we do we aren't able to change that. The media begins to expose us to all of their ways when we're young in hopes to start us early and make us become addicted to the media. The media targets kids because kids are the ones who are the easiest to be influenced and they will be influenced for life.
The media tries to persuade its audience to view life the way the media thinks it should be; full of material things and logos. They envision our culture to be something it should never be. It tells kids that they need the latest video game to be cool and young girls that they need to look a certain way to be beautiful. The media sets standards for everyone, whether people realize it or not. The media has a hidden agenda. The media doesn't allow its audience to be an individual or to stand out. According to the media if you are different then you just don't fit in with the rest of the world.
Media saturation has caused many changes throughout our society and affects each and every person in our society whether you as a person realizes it or not. Personally, I think it's very wrong and that people need to be able to rely on themselves and not the ideas of others to form their own opinions about what they think is right and wrong.
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