blog #5

The past few days while observing billboards, contextual ads, and radio commercials I noticed many things.

Billboards
Buck Hill:
Target Market--either gender, 15-22 years old, all races, people who have an income, people who enjoy snowboarding or skiing
Behavior Variables--benefit sought: have fun
Product Attributes--core product: go snowboarding or skiing
Product Risk Factors--financial risk: reduce, social risk: have fun and be socially accepted
Goal of Advertisers--Step 1: used dramatic visuals used a snowboarder, step 2: open season and to hurry in soon, step 3: have fun and be cool
Advertising Claims--water is wet: doesn't really describe anything about Buck Hill
Propaganda Devices--bandwagon, direct order

Radio Commercials
Darque Tan
Target Market--females, 17-25 years old, Caucasian, people who have an income, people who have the desire to be tan
Behavior Variables--benefit sought: be tan, brand loyalty: Darque Tan, Readiness to buy: no starter fews and sales
Product Attributes--core product: tanning, actual product: quality-many salons across the US, brand name-Darque Tan, augmented product: money back guarantee
Product Risk Factors--financial risk: increase, functional risk: best tan anywhere, physical risk: get the vitamin D you need, social risk: increases social acceptance
Goal of Advertisers--step 1: very dramatic and flashy ad, step 2: talks about the price per month and how there isn't a starter few, step 3: makes you want to be tan and fit in makes you believe you will be happy if you are tan
Advertising Claims--we're different and unique
Propaganda Devices--weasel word, snob appeal, bandwagon, card stacking, bargain price, direct order, repetition

I think billboards and contextual ads aren't all that effective. Most people don't really pay any attention to them at all. Contextual ads usually get ignored because most of the time they are just spam. Billboards are a rare thing in today's society and the few that are actually out there really don't get looked at much. Radio commercials are a little bit more effective but still aren't as effective as TV and magazine ads. Radio commercials only catch your attention if you are listening closely enough. Otherwise there is nothing to really catch your attention other than what the people are saying.